Ubisoft Embraces Steam for Day-One Releases, Starting with Assassin's Creed Shadows

Amid a rapidly evolving gaming landscape, Ubisoft is shifting its strategy to align with current trends in distribution. The company has decided to launch titles directly on Steam from day one, commencing this initiative with the anticipated release of Assassin's Creed Shadows, which faced delays recently. This decision appears to be a reaction to the unexpectedly low sales figures of Star Wars Outlaws.

Steam's preeminence is clear, as demonstrated by its record-breaking number of concurrent players, which reached 38,366,479 this week. Ubisoft's new approach underscores the reality that failing to debut on Steam may alienate a large segment of the potential gaming audience. As the company adapts to market conditions, it recognizes the critical importance of accessibility on this platform.

Ubisoft joins a growing list of developers that are recognizing the significance of Steam. Blizzard, previously known for keeping its games exclusive to Battle.net, made headlines nearly a year ago by announcing that Diablo 4 would also be available on Steam. This trend reflects a broader shift in the industry as companies rethink their distribution strategies in favor of platforms that maximize player reach.

With the aim of revitalizing interest in Assassin's Creed Shadows, which has been postponed for further refinements and to apply insights gained from Star Wars Outlaws, Ubisoft is optimistic that this tactic will yield positive results. Star Wars Outlaws is set to make its own debut on Steam on November 21, enhancing competition within the marketplace.

The gaming community is keenly watching how these developments unfold, with hopes that Ubisoft’s renewed presence on Steam will mark a turning point for the company and its upcoming titles.